What Happens in Vegas…

 

For several of the last few years we’ve worked on shoots for Nike Basketball to coincide with USA Basketball’s annual event in Las Vegas. The idea is: all the players are already there, so let’s knock out still shoots, video shoots, interviews, and other content needed from Nike’s top-tier pros. Trouble is, there’s not a studio space in Las Vegas in any way large enough to accommodate all the needs of the multiple groups. Our solution? We shot in 25,000-50,000 square-foot hotel ballrooms, and built whatever sets were needed! One year we were tasked with building several distinct sets specific to each featured athlete. Here’s how it went down…

 

Time lapse video showing the set build for each athlete. ©Ron Loepp

Shooting with Kevin Durant on his set.

Shooting with Kevin Durant on his set.

About to raise the roof on LeBron’s set.

About to raise the roof on LeBron’s set.