Beast Mode

 

A Nike still shoot spotlighting several professional football players including Larry Fitzgerald, Ndamukong Suh, and Marshawn Lynch. Video was also shot and used to create an intense “Beast Mode” video featuring Marshawn. Nike’s creative brief specified that we shoot in an NFL field house/training facility, but we had to shoot in Los Angeles, a city without a pro football team and no appropriate field house. Our shoot also needed to be near a film studio where the athletes were participating in other shoots—and there was no time to change locations. No problem! Our set designers simply built a field house in a 17,000 square-foot soundstage. It was a fun and challenging week… and Katana made tater tots in the studio oven!

 

©Departamento

©2014 Carlos Serrao

©2014 Carlos Serrao

The course is set for Marshawn.

The course is set for Marshawn.

©2014 Carlos Serrao

©2014 Carlos Serrao

A portion of the field house we built at Red Studios in LA.

A portion of the field house we built at Red Studios in LA.

 
Shooting on the field house set.

Shooting on the field house set.